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19% OF AWARD WINNING BROCHURE USES CORDENONS

HEMANT RANDIVE, THE GENERAL MANAGER (PRODUCTION SERVICES) OF FCB ULKA ADVERTISING, SAYS, "PRINTING HAS BECOME AN ART AND PIECE OF SCIENCE, FROM HIT AND MISS." HE ADDS, "TODAY, PRINT WILL MAKE MONEY ONLY IF YOU CREATE SOMETHING THAT WILL 'WOW' YOUR CLIENT." HIS ADVICE TO PRINT FIRMS: CREATE A NICHE MARKET AND BECOME A SUPER SPECIALIST.

Randive was a jury member at the PrintWeek India Awards 2014. During the Jury Day, he selects a piece of print created by Silverpoint, which epitomises this mantra. He says, "This corporate brochure produced on Cordenons paper with Augmented Reality (AR) is a great mix of printing and electronic media. The future is here."

Mumbai-based Silverpoint Press, like a lot of pedigree print firms, relies on Cordenons to pull off a top job.